OTA ranking Booster Otamiser raises $3M in first funding round
Otamiser, an online travel agency ranking management platform, has raised $3 million in its first funding round.
The financing is led by Pitchdrive VC, an early-stage venture capital firm that invests in technology startups.
The startup currently works with dozens of hoteliers and property management companies in nine countries. It said it will use the new capital to grow its commercial team as it aims to work with 1,000 hotels and 100,000 short-term rentals worldwide.
Founded in 2022, Otamiser helps hoteliers and property managers increase their revenue by optimizing their listings on major booking platforms like Booking.com, Airbnb and Expedia.
The company provides a solution that connects revenue management with OTA ranking optimization to help properties secure top positions on OTAs while managing prices. Otamiser said its customers see their occupancy rates increase by an average of 11% and their profits increase by 24%.
“With this new capital, we’re going to enhance our existing Otamiser data-driven tools, and launch a new AI-driven product for Airbnb operators. We will also expand our commercial team to capture market share quickly,” said Bart-Jan Leyts, CEO and founder at Otamiser.
“Just having a website used to be enough in hospitality but now, if you don’t rank high, you can be dooming yourself to weak occupancy and rates forever. On OTAs, around three-quarters of bookings can be claimed by the top 15 listings, so good positioning is, without question, one of the most important things an operator or property manager must achieve,” said Korneel Defauw, co-founder and chief revenue officer at Otamiser.
“By securing those coveted top spots, we significantly increase our customers’ chances of attracting more bookings and maximizing revenue. This strategic advantage has become a key priority for everyone because the market today is so competitive.”