Because they fear high costs, many hoteliers hesitate to invest in sustainable measures. However, the reality is quite the opposite, as this panel discussion demonstrates. It illustrates how urgently necessary the implementation of sustainable practices is and how the combination of economics and ecology can reduce both investment and operational costs while also ensuring the value of the property. The panel will present examples of functionality, process quality, and long-term profitability and will explore how sustainability enhances the guest experience—thereby proving that climate-resilient hotels are not just an insurance policy against changing climate conditions but also a path to profit. Sustainable investments pay off, and the time to act is now!