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The power of boutique: Why big chains are going niche

20 Nov 2024
Hotel Vision Stage, in Partnerschaft mit HotelPartner Revenue Managment und ReGuest
Trends Guest Loyalty Leadership Experiences Vision & Strategy Design

As traveler preferences shift toward unique, personalised experiences, major hotel chains are embracing boutique concepts. This session explores how chains are leveraging the power of boutique'by prioritising local culture, bespoke design, and tailored services. Discover the strategic advantages of this shift and what it means for the future of hospitality.

 

Please note: this session will be conducted in German.

Chairperson
Friedrich W Niemann, Managing Director - MCH
Speakers
Ronald Hoogerbrugge, GM - New opening Kimpton Frankfurt
Julia Rübsamen, Managing Director - Sheraton, Holiday Innn, Novotel, Best Western Nürnberg
Pauline Verhoef, Managing Director - Quality Lodgings


 

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