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The power of boutique: Why big chains are going niche

20 Nov 2024
Hotel Vision Stage in partnership with HotelPartner Revenue Management & ReGuest
Guest Loyalty , Design , Vision & Strategy , Experiences , Trends , Leadership

As traveler preferences shift toward unique, personalised experiences, major hotel chains are embracing boutique concepts. This session explores how chains are leveraging the power of boutique'by prioritising local culture, bespoke design, and tailored services. Discover the strategic advantages of this shift and what it means for the future of hospitality.

 

Please note: this session will be conducted in German.

Chairperson
Friedrich W Niemann, Managing Director - MCH
Speakers
Ronald Hoogerbrugge, GM - New opening Kimpton Frankfurt
Julia Rübsamen, Managing Director - Sheraton, Holiday Innn, Novotel, Best Western Nürnberg


 

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