Speakers

Anna Heuer is Managing Director of HSMA Deutschland e.V., the leading hotel association focusing on distribution, (online) marketing, sales, technology, revenue management, Sustainability and HR & employer branding in Germany. In addition to her role at HSMA, Anna is studying business law part-time.

Anna has her roots on the North Sea island of Norderney, where she spent the first 20 years of her life before moving to Düsseldorf to train at Hotel Nikko Dusseldorf, now known as Clayton Hotel. After roles in Sales, Anna moved to the East Frisian hotel chain Upstalsboom, where she was responsible for sales and revenue management for eight years.