Speakers

Dr. Julia Riedmeier has been dedicated to the topic of luxury both professionally and academically since 2010. She is a luxury trend researcher, brand strategist, and founder of Code \ Luxe, a boutique luxury advisory and trend studio. With her international expertise and intuition for trends, she advises established luxury brands on developing future-oriented strategies, gives exclusive internal workshops and keynotes, and takes part in press-related panel discussions. In her projects and studies, she always questions the traditional luxury codes and adapts them towards a bespoke, progressive approach. Since 2016, she has been teaching courses related to ÒLuxury Brand StrategyÓ. She is also engaged in initiatives for the younger generations and involved in the collective ÒMonaco Capital of Advanced YachtingÓ. Julia travels a lot for work and leisure. As a true luxury explorer, for her, the hospitality industry is always a great mirror of the zeitgeist and rich in inspiration.