MARA, the innovative Online Reputation Management company, announced two new product updates designed to empower users with powerful tools for gathering feedback and benchmarking performance.

1. Boost Your Ratings with MARA's Optimized Surveys

MARA users can now effortlessly gather more 5-star reviews through the new survey feature. With this update, users can:

- Create Customer Surveys: Easily create a survey in your MARA account.

- Increase Survey Participation: Include the survey link in your post-stay emails or display the QR code on-site at your hotel or restaurant.

- Convert Positive Feedback into Public Reviews: Participants with positive experiences can be prompted to leave a public review. MARA simplifies this process with auto-generated review drafts based on the guest's survey responses.

These features are designed to enhance guest feedback collection and convert those positive experiences into glowing public testimonials, thereby amplifying the hotels online reputation and attracting more guests.

2. Gain Market Insights with Competitor Sets

In addition to optimizing feedback, MARA introduces the powerful new Competitor Sets feature, now available in all MARA accounts. This feature allows users to:

- Add Competitors: Easily add up to five competitors to each of your properties in the Account Settings.

- Benchmark Performance: Compare your property’s Key Performance Indicators (KPIs) against those of your competitors.

- Access Valuable Insights: Obtain crucial market insights effortlessly, enabling you to make more informed strategic decisions.

Competitor Sets provide a comprehensive view of your property's standing in the market, empowering you to stay ahead of the competition with actionable data and strategic planning.

About MARA Solutions

AI Review Assistant (by MARA Solutions) is an AI-powered review management software designed specifically for hoteliers. This platform generates personalized, AI-written responses to guest reviews, enabling hotels to react up to three times faster, thus improving their response rate and speed scores on online travel agencies (OTAs) like Expedia. The software supports multiple languages and types of reviews, making it versatile and user-friendly. By automating responses, hoteliers can save valuable time, enhance guest experience, and increase their online reputation and overall star rating. Integrating seamlessly into existing operations, it helps improve efficiency by reducing the time spent on repetitive tasks.